Standard Operating Procedures

Reference

These are original, step by step procedures distilled from the schema.org documentation. Each SOP gives you a repeatable process for a common structured data task.

Procedures

• Implement JSON-LD describes the recommended workflow for adding JSON-LD structured data to a page.
• Mark up with Microdata describes the inline attribute approach using itemscope, itemtype, and itemprop.
• Mark up with RDFa Lite describes the lightweight RDFa subset using vocab, typeof, and property.
• Validate structured data describes how to test markup before and after publishing.
• Describe a product is a worked example covering Product, Offer, and AggregateRating.
• Extend a type describes how to add extra properties or sub types within the schema.org model.

How to use these SOPs

1. Pick the syntax that fits your stack. JSON-LD is recommended for most modern sites.
2. Choose the most specific type that accurately describes your content.
3. Add the required and recommended properties for that type.
4. Validate before publishing.
5. Monitor for errors and re validate after content changes.