schema.org Documentation

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schema.orgStructured Data Documentation

A self-contained, searchable reference for the schema.org vocabulary, with original SOPs, workflows, and a quick reference.

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Data Model
Quick Reference
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Getting Started

Add markup with Microdata, RDFa Lite, and JSON-LD. Learn what the vocabulary is for and how search engines use it.

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Data Model

Types, properties, expected values, and the full type hierarchy of the schema.org vocabulary.

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Schemas and Markup

How the vocabulary is organized, plus Actions and the official style guide.

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Extensions and Hosted Vocabularies

Automotive, financial, hotels, health and life sciences, news, IoT, and more.

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Validation

How to test and validate your structured data before publishing.

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Releases

The full version history of the schema.org vocabulary.

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SOPs

Original step by step procedures for implementing structured data.

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Workflows

End to end patterns with diagrams for choosing formats and selecting types.

What schema.org is ​

Schema.org is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the internet, on web pages, in email messages, and beyond. The vocabulary is used by major search engines including Google, Microsoft, Yandex, and Yahoo to understand the content of a page and to enable rich results.

You apply the vocabulary to your content using one of three syntaxes: Microdata, RDFa, or JSON-LD. JSON-LD is the most widely recommended format because it keeps the structured data separate from the human readable markup.

json
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Example Company",
  "url": "https://example.com",
  "logo": "https://example.com/logo.png",
  "sameAs": [
    "https://example.com/about"
  ]
}

Use the search box or the chat assistant in the lower right corner to ask questions about any part of the vocabulary.